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Beauty & Style
Essays
About
Stop trying to make “niche” happen.
I’m sorry, but why is every girl on the internet suddenly using the word niche?
Jul 8
•
Alex Egues
5
4
Maybe the 2 a.m. pizza was the point
optimization culture is killing us.
Jul 3
•
Alex Egues
1
June 2026
June Favorites
Miami-proof makeup, the candle I was gatekeeping, 3D-printed shoes, analog hobbies, and World Cup fan lore
Jun 25
•
Alex Egues
1
I Spent $200,000 on an Ivy League MBA. Here’s What It Taught Me
On prestige, rejection, access, and realizing the dream was never really the degree.
Jun 11
•
Alex Egues
7
10
3
How Influencers Got Rich
How creators turned attention into ownership, and why taste might be the one thing AI still cannot fake.
Jun 5
•
Alex Egues
2
1
Books That Got Me Out Of A Reading Slump.
For anyone who wants to read more but doesn't know where to start.
Jun 1
•
Alex Egues
3
May 2026
To Be or Not Tabi
An unexpected love letter to the Tabi, plus a few links.
May 31
•
Alex Egues
3
1
The Taco Bell-ification of Consumerism
Why Every Celebrity Brand Feels the Same. Hot take... let me explain.
May 26
•
Alex Egues
4
Petite Style Edit (for the girls under 5’4)
Petite-approved pants currently in my closet.
May 26
•
Alex Egues
2
1
1
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